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How Progressive Web Apps could rule mobile ecommerce in 2018

Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile.

According to a recent study, a 100-millisecond delay can cost a site 7% of its conversion rate, and Google frequently reiterates that when it comes to capturing consumer attention, every second counts.

Looking after your customers with great user experience is also rewarded with a ranking boost, with Google announcing in that from July this year page speed will officially be a mobile ranking signal.

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