Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile.
According to a recent study, a 100-millisecond delay can cost a site 7% of its conversion rate, and Google frequently reiterates that when it comes to capturing consumer attention, every second counts.
Looking after your customers with great user experience is also rewarded with a ranking boost, with Google announcing in that from July this year page speed will officially be a mobile ranking signal.