What Is Marketing Analytics?
In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior.
In business, everything works in the same way: Feedback is needed to analyze previous actions and then form or change strategy. To get feedback, you first need to collect data, which marketing analysis can benefit from.
Therefore, marketing analytics indicates how correct the chosen strategy and the audience for the acquisition is.
