The pressure to build engaged communities across multiple social media platforms has skyrocketed, but many companies haven’t empowered their social media managers with the resources they need to succeed.
Here’s what life looks like for today’s typical social media manager:
- Create engaging graphic and video content for 3 to 8 social media platforms, optimized for each platform’s unique post types and audiences
- Consistently respond to comments, mentions, and DMs on each platform
- Monitor trends and competitors, while keeping up with frequent algorithm changes and feature updates
- Measure success and reporting to demonstrate their strategy is meeting lofty growth goals on each platform
- And often much more, depending on the role.
