Top

Category: Website analytics


Technology, Website analytics

Does your website need an SEO audit?

October 2, 2017

Via: Searchenginewatch.com

Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO. A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order […]


Technology, Website analytics

What does Web 3.0 mean for search?

September 1, 2017

Via: Searchenginewatch.com

The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. A sense pervades of being constantly connected through devices […]


Technology, Website analytics

What does visual search mean for ecommerce in 2017?

July 28, 2017

Via: Searchenginewatch.com

Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does […]


Technology, Website analytics

10 Google Ranking Factors Every Website Must Focus On In 2017

June 1, 2017

Via: Jeff Bullass Blog

Q: What do Entrepreneur.com, Forbes.com, Backlinko.com and Jeffbullas.com have in common? A: All four of these sites rank high on Google SERPs and enjoy untapped authority. Now, here’s the big question. How do these sites consistently rank high on Google SERPs? Well, these sites do two […]


Technology, Website analytics

Why Readability Scores Are Killing Your Content

May 15, 2017

Via: CMSWire

Ever stepped on a scale and hated the number you saw? A side-by-side comparison was floating around Facebook recently. It showed the same woman taking a selfie. On the left she looked thin but flabby. On the right she was […]


Mobile Commerce, Performance management, Technology, Website analytics

What does voice search mean for your local SEO strategy?

May 12, 2017

Via: Searchenginewatch.com

The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy. So how […]


Technology, Website analytics

Why Measuring Conversion Rates Limits Success (And How to Fix It)

May 9, 2017

Via: CMSWire

Kobe Bryant and Magic Johnson are both all-time great guards who played for the Los Angeles Lakers. Bryant is one of the highest-scoring players in league history with 25 points per game, and Johnson averaged 19.5 points per game. While […]


Technology, Website analytics

Google Analytics Retools for Easier Data Insights

May 3, 2017

Via: CMSWire

When Google recently announced changes to its venerable Google Analytics homepage, user reactions to the reboot reminded me of fans’ reactions when superheroes transition from the pages of comic books to the world of big-budget Hollywood movies. Inevitably, there are […]


Technology, Website analytics

Why User Testing Isn’t a Nice-to-Have, It’s a Must-Have

April 21, 2017

Via: CMSWire

Making assumptions can be the downfall of many a marketer. Think about it: how often have you conducted user research without actually talking to real people? All too often, we use data to infer what users want without ever asking […]


Technology, Website analytics

Translating Website Visits Into Quality Leads

March 31, 2017

Via: Ecommerce Times

Back in the day — like, 1993 — every company had to have a website because it was the thing you did! A website was something new, fresh and shiny, and it allowed the marketing team to reach more people […]