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Category: Website analytics


Technology, Website analytics

How to use (Advanced) Segments in Google Analytics

April 11, 2018

Via: Smart Insights

10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion I always start with a structured analysis of current effectiveness of customer journeys using Google Analytics to help identify […]


Technology, Website analytics

A guide to the standard reports in Google Analytics: Audience reports

March 29, 2018

Via: Searchenginewatch.com

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. If you’re a newcomer to Google Analytics, however, the array of different […]


Technology, Website analytics

How to Use Ecommerce Analytics for Better Conversions

March 19, 2018

Via: Smart Insights

One of the most accurate methods to help you do this is by digging deeply into your store’s analytics. Analytics can help you find out what on your web pages isn’t working, or can still be improved further. Unfortunately, the […]


Technology, Website analytics

The Top 50 Most Attacked WordPress Plugins Making Your Site Vulnerable to Hackers

February 20, 2018

Via: Jeff Bullass Blog

Do you run a WordPress site? How aware are you of the vulnerabilities of your site to plugin attacks and hackers? The WordPress Plugin Directory helps bloggers and website owners rid themselves of static pages and build intuitive user interfaces, […]


Technology, Website analytics

5 Ways Video Content Can Dramatically Boost Your SEO Efforts

January 11, 2018

Via: Jeff Bullass Blog

Google’s ability to differentiate good content from bad is becoming more and more sophisticated. SEO strategies are starting to favour user experience over the link building tactics of old. At the forefront of this change is video content. Although a […]


Technology, Website analytics

How the latest Google Analytics updates will benefit marketers

January 10, 2018

Via: Searchenginewatch.com

Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have […]


Technology, Website analytics, Website design and optimization

Top 5 WordPress predictions for 2018

December 27, 2017

Via: TheNextWeb

Though many Internet users might not be aware of it, WordPress actually powers a huge number of the world’s websites. In fact, it is estimated that about 27.5 percent of the top websites worldwide rely on WordPress for their operation. […]


Technology, Website analytics

28 Website Personalization and Recommendations Software Tools

November 16, 2017

Via: Smart Insights

Product, offer and content recommendation services to help retailers and other businesses nurture prospects and increase conversion The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized messages of the ‘next best […]


Technology, Website analytics

Does your website need an SEO audit?

October 2, 2017

Via: Searchenginewatch.com

Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO. A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order […]


Technology, Website analytics

What does Web 3.0 mean for search?

September 1, 2017

Via: Searchenginewatch.com

The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. A sense pervades of being constantly connected through devices […]