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Category: Marketing technology


Marketing technology, Technology

6 Email Marketing Strategy Tips from the Top 280 SaaS Companies

February 19, 2018

Via: Smart Insights

Don’t make mistakes that others have already learned to solve; these email marketing strategy tips will give you the foundation you need to increase your conversions There’s nothing more frustrating than knowing that you’re making mistakes that others have long […]


Marketing technology, Technology

2018 Is The Year To Deploy B2B E-Commerce Before It’s Too Late

February 16, 2018

Via: DigitalistMag

Only half of manufacturers and brands currently have e-commerce websites. In today’s digital-centric world, what could possibly be the cause of this? E-commerce best practices have been well understood for over fifteen years, capital costs of e-commerce systems have come […]


Marketing technology, Technology

How to refine your direct marketing tactics

February 16, 2018

Via: Smart Insights

Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads […]


Marketing technology, Tech News, Technology

Everything you need to know about the Google Chrome ad blocker

February 15, 2018

Via: Searchenginewatch.com

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating […]


Marketing technology, Technology, Website design and optimization

Are Web Design and Digital Marketing Overrated?

February 15, 2018

Via: Inc.com

We live in a time when the internet has the power to provide solutions to most everyday problems, be it seeking medical advice, making travel arrangements, looking for directions or even buying fresh produce. As someone who has been associated […]


Marketing technology, Technology

Valentine’s Day 2018 – Top Brand Marketing Campaigns

February 14, 2018

Via: Smart Insights

Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again! Boyfriends are panic buying 100 roses for £25 at Aldi and […]


Marketing technology, Technology

A beginner’s guide to display advertising

February 14, 2018

Via: Searchenginewatch.com

If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make […]


Marketing technology, Tech News, Technology

Why Augmented Reality Will Be Your Next Customer Channel

February 9, 2018

Via: CMSWire

To spot the next big revolution in customer experience, you need only look closely at the latest model of the device that revolutionized mobile communications. Just as the original iPhone introduced the world to touchscreens and apps for everything, Apple’s […]


Marketing technology, Technology

Global social media research summary 2018

February 8, 2018

Via: Smart Insights

Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in […]


Marketing technology, Reviews, Technology

17 Enterprise Tech Companies Killing It On Instagram

February 5, 2018

Via: CMSWire

Instagram is now home to over 800 million monthly active users, making it the second largest social network on earth after its owner, Facebook, but contrary to what many brands believe, Instagram marketing isn’t just for companies in visually stimulating […]