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Category: Marketing technology


Marketing technology, Technology

What Marketers Need to Know About Facebook’s WhatsApp Business API

August 16, 2018

Via: CMSWire

Marketers are always trying to understand knowing where their customers play and many think Facebook’s three core apps are a safe bet. CEO Mark Zuckerberg said in a July Q2 quarterly call with investors that 2.5 billion people use at […]


Marketing technology, Technology

5 Common Google Ads Mistakes that Could Waste Your Money

August 16, 2018

Via: Smart Insights

Google AdWords – Google’s pay-per-click (PPC) advertising platform – has recently rebranded and is now known as Google Ads The name may have changed, but the underlying principles of the system are the same now as they were 18 years […]


Marketing technology, Technology

Vintage Advertisement of Modern Technology

August 15, 2018

Via: Hongkiat

Vintage design is always described as outdated, old looking design with most updated products like Facebook or Nintendo Wii featured… what? Yeah it’s not a typo, I mean it, and you’re gonna witness 24 modern products adapted into vintage style […]


Marketing technology, Technology

Are a new generation of chatbots making their way to online stores

August 13, 2018

Via: Smart Insights

What do new chatbots look like? What role will they play in online commerce? When do you think the first chatbot was invented? Most people would guess that it hit the market sometime around the turn-of-the-century. They would be wrong. […]


Marketing technology, Technology

Blogging Platforms Compared: WordPress vs Tumblr vs Blogger

August 13, 2018

Via: CMSWire

In some circles, a blog sounds like a humble website where one shares their latest holiday snaps. But in the corporate world, blogging has the underlying dimensions of inbound marketing. In a report by HubSpot, 69 percent of businesses attribute […]


Marketing technology, Technology

Why Marketing Needs to Drive the Entire Omnichannel Customer Experience

August 10, 2018

Via: CMSWire

Marketing’s goal used to be pretty straightforward: build a pipeline of qualified leads to hand over to the sales team. The model changed a little bit depending on the audience and the vertical, but essentially marketing material and actions, from […]


Marketing technology, Technology

Structuring digital marketing teams

August 8, 2018

Via: Smart Insights

The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% planning to within the next year. Yet, digital transformation doesn’t occur overnight. There […]


Marketing technology, Technology

How to structure an effective marketing plan

August 6, 2018

Via: Smart Insights

What are the essential parts of a marketing plan template? A marketing plan is a strategic document which specifies your organization’s target markets, marketing objectives, programmes and activities to achieve them, timescales and the resources to be utilized, according to […]


Marketing technology, Technology

3 Keys to survival in Facebook’s ever-evolving advertising climate

August 3, 2018

Via: Smart Insights

Three keys to evolving with Facebook advertising changes It’s the World Series of baseball and the monkey bars of the school playground. Facebook Ads is the battleground everyone is clamouring to dominate — probably because it’s becoming increasingly difficult to […]


Marketing technology, Technology

How AI is Changing Content Marketing Today and in the Future

August 1, 2018

Via: CMSWire

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns. But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some […]