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Category: Marketing technology


Marketing technology, Technology

10 automated email campaigns that improve the customer journey

April 24, 2018

Via: Smart Insights

Email marketing may not seem as sexy as some marketing channels. But when it comes to results, it leaves the rest in the dust Research by McKinsey tells us email is 40 times better at acquiring new customers than Facebook […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

What your brand strategy should look like in the era of voice search

April 23, 2018

Via: Smart Insights

The rise in voice search has stolen the marketing tech headlines for 2018 If comScore and Mary Meeker’s annual internet trends reports are to be believed, 2018 could indeed be the firing of the starting pistol in the race for […]


Marketing technology, Technology

How to use CRO as a power boost for paid search, social ads and SEO  

April 23, 2018

Via: Searchenginewatch.com

If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was […]


Marketing technology, Technology

How to create a multi-vendor ecommerce website from scratch

April 19, 2018

Via: Smart Insights

The must-knows if you want to create a multi-vendor website E-commerce marketers who dedicate boundless effort to their businesses aren’t new to being told that “technology” is the best way to make their business work. And as with all good […]


Marketing technology, Technology

Why you need to invest in interactive Email and Automation

April 18, 2018

Via: Smart Insights

Two major trends in email must not be ignored: interactive email and automation. For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to […]


Marketing technology, Technology

8 Tips For Marketing to Millennials

April 16, 2018

Via: CMSWire

It is still too soon to tell if Facebook will suffer a major advertising backlash in the wake of the Cambridge Analytica data harvesting scandal. Anyone with a Facebook account will (should) know Facebook has been following them and their […]


Marketing technology, Technology

3 Simple Ways to Increase Social Selling on LinkedIn

April 13, 2018

Via: Inc.com

Marketing and advertising costs continue to be some of the most substantial expenses for businesses across the globe. According to a CMO marketing survey, a business should budget anywhere from 2-20 percent of total revenue toward marketing and advertising. I […]


Marketing technology, Technology

Is voice search set to become the next frontier?

April 12, 2018

Via: TheNextWeb

There is a common theme at many of the top marketing and technology events this year. Personalization, experiences, storytelling, and artificial intelligence are the big buzzwords that many companies believe are the ingredients to the secret sauce that will capture […]


Marketing technology, Technology

8 Online revenue model options for Internet businesses

April 11, 2018

Via: Smart Insights

Selecting the best revenue options for Internet startups I’m often contacted by site owners with an idea for a new site who are trying to work out how much revenue they’ll be able to raise depending on the number of […]


Marketing technology, Mobile Commerce, Mobile Sales, Technology

Demand Volatility, Meet Demand Segmentation

April 9, 2018

Via: Aberdeen Essentials

The impact eCommerce has had on sales and operations planning (S&OP) is monumental. Customers are more empowered now than ever, and they expect their products to be delivered whenever, however, and wherever they want. The result of these heightened expectations […]