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Category: Marketing technology


Marketing technology, Technology

7 Google shopping ads strategies for ecommerce

December 8, 2017

Via: Smart Insights

How to create a Google Shopping strategy to generate as many leads as possible If you’re a retailer looking to sell as many products as possible, it makes sense to try and create as many leads as possible. With more […]


Marketing technology, Technology

Why email marketers need to stop neglecting email in 2018

December 6, 2017

Via: Smart Insights

Why you need an email strategy for 2018 – the best behavioural email marketing predictions for the coming year It’s that time of the year when you’ll see a wave of marketing predictions for the forthcoming year. While they may […]


Marketing technology, Technology

Hype in Digital Commerce: 5 Rising Technologies to Watch

December 6, 2017

Via: Get Elastic

Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs.1 Digital commerce initiatives affect both […]


Marketing technology, Technology

Are you a T-Shaped Marketer?

December 5, 2017

Via: Smart Insights

5 Reasons to consider a life as a T-Shaped Marketer There has been much talk within digital marketing of the necessity for Marketers to broaden their skill-sets and to embrace and learn the wide range of digital channels (40 in […]


Marketing technology, Technology

12 must-see free marketing resources before Christmas

December 4, 2017

Via: Smart Insights

Take an exclusive look inside our library of actionable strategy guides, templates, and e-learning modules, covering campaign planning, integrated lifecycle marketing, and managing digital transformation Our Guides, Templates, Quick Wins, E-learning modules and personalized learning plan are of high quality […]


Marketing technology, Technology

Why social commerce will take off in 2018

December 1, 2017

Via: Smart Insights

Chart of the day: 28% of internet users use social media to research and find products to buy Time spent on social media per day is increasing and as a result, online buying is increasing. On average we now spend […]


Marketing technology, Technology

4 digital marketing challenges faced by franchises (and how to overcome them)

December 1, 2017

Via: Searchenginewatch.com

One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser. A struggle often exists between a franchiser’s need to control their brand, and a franchisee’s […]


Marketing technology, Technology

5 Ways Anyone Can Create a Profitable Podcast

November 30, 2017

Via: Inc.com

Podcasting is an emerging industry, and big names such as Mark Cuban and Gary Vaynerchuk are now starting shows to expand their considerable reach even further. Podcasts are also a great way for newer entrants to gain the passionate following […]


Marketing technology, Technology

The best email marketing tactic

November 29, 2017

Via: Smart Insights

Chart of the Day: Most effective email marketing tactics ~ Part 1 of 2 This is a two-part series, where we will look at the most effective email tactics and those that are the most difficult to implement. What is […]


Marketing technology, Technology

How Blockchain technology will transform digital marketing

November 28, 2017

Via: Smart Insights

Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world over around 2013. Marketers love finding shiny new technologies to distract them from their day jobs […]