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Category: Marketing technology


Marketing technology, Technology

Marketing Effectiveness in the Digital Era

October 11, 2017

Via: Smart Insights

This week I attended the main session of the IPA-arranged #Effweek, which is aimed at sharing best practices on improving marketing effectiveness. In this article I’ll cover the main themes, report on the new effectiveness research unveiled at the event […]


Marketing technology, Technology, Website design and optimization

10 Blog Design Stats to Shape Your Blogging Strategy [Infographic]

September 29, 2017

Via: Social Media Today

Are you in the process of creating a blog for your business? Need help deciding on your design and the features you should include? AdHawk have conducted an analysis of some of the top marketing blogs, and have presented their […]


Marketing technology, Technology

5 Key Holiday Email Marketing Tips for 2017

September 27, 2017

Via: Social Media Today

Email Marketing is no longer a ‘batch blast’ marketing strategy tasked to the interns (some email marketers still do so, alas). Come September, email marketers start preparing for one of the most important and busiest quarters of the year – […]


Marketing technology, Technology

Google’s Providing New Ways to Enhance Your Brand’s Appearance in Search

September 7, 2017

Via: Social Media Today

Google’s looking to make it easier for businesses to manage their Google listings, with a new option to manage how your company appears in Google search direct from the search results themselves. As you can see here, new options have […]


Marketing technology, Technology

For Many Marketers, Email Is Still King

August 28, 2017

Via: Emarketer.com

As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge. Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by […]


Marketing technology, Technology

Content Marketing Tools Are Becoming More Diversified

August 23, 2017

Via: Emarketer.com

Email marketing technology is central to an organization’s content marketing effort, but there’s more to an effective campaign than just an email solution. With automation tools gaining traction and artificial intelligence (AI) improving existing technology, companies’ content marketing tool belts […]


Marketing technology, Technology

7 Tips to Help Improve Your Twitter Marketing Strategy

July 21, 2017

Via: Social Media Today

I audit social media profiles for a living. I’ve seen some crackin’ strategies and I’ve seen some strategies quite literally cracking. There are endless ways of approaching social media when it comes to digital marketing, and there’s no denying the […]


Marketing technology, Technology

Stop Overlooking Videos as a Top Marketing Tool

July 17, 2017

Via: Social Media Today

Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet […]


Marketing technology, Technology

The 12 Simple Rules For Successful Content Marketing

July 12, 2017

Via: Jeff Bullass Blog

Everyone is familiar with the adage ‘content is king’, which is more relevant than ever in today’s content-driven world. Content marketing can have a significant influence on everything from the marketing output of a small business to a whole country’s presidential election result. […]


Marketing technology, Technology

7 Tips for Crafting an Effective Social Media Marketing Strategy

July 10, 2017

Via: Social Media Today

Social media marketing is no longer the new kid on the block. Now an established and respected marketing stream – with social media ad spend expected to exceed $35 billion in 2017 – it needs to be treated as any other type of marketing […]