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Category: Marketing technology


Marketing technology, Technology

B2B buyer journey and content preferences 2018

June 20, 2018

Via: Smart Insights

As B2B purchases become more complex, it’s important to take a look at some of the latest B2B buyer trends in the market. Buyers are becoming more selective in terms of the content they consume, to make their buying decision. […]


Marketing technology, Technology

How to drive your ecommerce sales with desktop push notifications

June 20, 2018

Via: Smart Insights

Successful business communication entails tailoring messages to different types of audiences Not so long ago, digital marketers and influencers used to make bold statements such as Email marketing is the best communication channel and shall continue to dominate for eternity. […]


Marketing technology, Technology

How correct PR around data privacy can benefit your marketing strategy

June 19, 2018

Via: Smart Insights

Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU […]


App & Site design, Marketing technology, Mobile Commerce, Technology

6 Reasons Why Snapchat Is Content Marketing’s Not-So-Secret Weapon

June 14, 2018

Via: Jeff Bullass Blog

Snapchat is a unique social platform and one that has exploded in popularity rather suddenly since its release in 2011. Now reaching around 8 billion views daily (and there are only 7.4 billion of us in the world, remember), the […]


Marketing technology, Technology

The age of video marketing: How to become a better YouTube marketer

June 13, 2018

Via: Smart Insights

Are you using YouTube to market your business? As one of the biggest search engines in the world and the second biggest website in the world, it’s definitely the place to be. A YouTube channel can help you reach a […]


Marketing technology, Technology

5 Marketing Automation Trends in the Forefront of 2018

June 12, 2018

Via: CMSWire

Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers […]


Marketing technology, Technology

How voice search is rocking the foundations of digital marketing

June 8, 2018

Via: Smart Insights

What will voice search do to the landscape of digital marketing? The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most […]


Marketing technology, Technology

How to leverage social media platforms for your customer acquisition strategy

June 7, 2018

Via: Smart Insights

If you aren’t already leveraging social media tools to acquire more customers, then you’re missing out on millions of prospects. They help you to engage your target audience in a more personal way. And social media is the ideal place […]


Marketing technology, Technology

How to Create a B2B Prioritized Sales List Using SEO

June 6, 2018

Via: CMSWire

The B2B market of any industry is finite. And, as is the case in any other market, the Pareto principle applies: No matter whether you sell directly or through a partner channel, 20 percent of your top business customers or […]


Marketing technology, Technology

Essential content marketing best practices

June 6, 2018

Via: Smart Insights

Over years of blogging and working with content marketing, I’ve learned a lot of lessons. Important lessons that I definitely wished I knew about when I started. In this blog post, I’m going to share top essential content marketing practices […]