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Category: Featured


Featured, Mobile Commerce, Mobile Sales

Cold calling – how to regain your inspiration

January 8, 2018

Via: itCurated

We all know or think we know what cold calling is. Yes, it means reaching out with a business presentation/offer towards new potential customers. The salesperson is at the first contact with the customer, and the customer usually has no […]


Featured, Marketing technology

Say it with emails – how to enjoy holiday season emails

December 7, 2017

Via: itCurated

During the holiday season it is customary to reach out to your business partners or to your customers with seasonal messages. Be it to promote your offers, to transmit greetings or pleasantly mark this joyous (and prosperous) time of year, […]


Featured, Performance management

Blogging attracting leads – see how it works

November 2, 2017

Via: Olivia Foster

Nowadays it is not unusual for many businesses to show their online presence via one or more blogs, in addition to the usual social media accounts. Regardless of whether the on-premises designated employees or third parties administer the representative blog, […]


Featured, Marketing technology, Technology

How to ensure your digital video marketing is successful (2)

August 21, 2017

Via: itCurated

We have seen in the first part of this article how digital video marketing works and which are the detailed elements that determine the final customer experience. Given this marketing method’s raising relevance for B2B commerce, video content marketing gains […]


Featured, Marketing technology

How to ensure your digital video marketing is successful (1)

June 14, 2017

Via: itCurated

The online experience is all about speed and multi-source information: people open one page, then another, read a sentence here and a title there. Lots of data bits compete for our attention in the same time span, and which one […]


Featured, Mobile Commerce, Performance management

Advocacy marketing – do you benefit from its evolution?

May 3, 2017

Via: itCurated

Somewhere in the second half of 2013 advocacy marketing made waves as a rising trend. Many industry articles still available on the Web have caught the moment, researching on this particular marketing technique or trying to break down the patterns […]


Featured, Technology

Agile marketing – how can you benefit from it?

February 4, 2017

Via: itCurated

Agile marketing is a relatively recent marketing paradigm – it is considered revolutionary because it perfectly adapts to the modern online marketing demands and it integrates the fast changes in demand and rhythm. Older material can be refreshed and new […]


Featured, Mobile Commerce, Performance management

Tag Management Basics

October 21, 2016

Via: itCurated

In simple terms, tag management designates the activity of solving websites tag-related problems. Technology businesses deal with these issues for site owners – and among them are companies like Adobe, Supertag, Tealium or UberTags. Perhaps even more widely known is […]


Featured, Mobile

Remember BlackBerry – how about its (DTEK) phones?

September 29, 2016

Via: James Hughes

Updated: BlackBerry announced it would actually stop making its own smartphones, due to the $372 million loss for its fiscal second quarter. Therefore, the DTEK60 is “unlikely to show up”, as CNET puts it. Although CrackBerry announced on Monday, September […]


Featured, Performance management, Platform development

Google Analytics 360 Suite: benefit from this welcomed upgrade

July 19, 2016

Via: Olivia Foster

The new platform launched by Google on 15 March 2016 is targeting business data management professionals that benefited so far from Adobe and Oracle products, as well as other business specialists that just started managing their audience with digital tools. […]