Business-to-business is a field where women – and especially senior leaders – are in the minority. As a B2B marketing firm, we encounter significantly fewer women than men, but the women we do work with are consistently stellar, and we want to give them a shout out on International Women’s Day.
Last year, we compiled the first Tribute To The Brilliant & Passionate Women In B2Bfrom our own network. This year we wanted to go bigger. So we reached out to our winners from 2020 along with leaders (male and female) of B2B companies to ask them to name their most respected female peers. The response was amazing.
