The B2B landscape is as crowded as ever. However, inflation and economic uncertainty are putting extra pressure on B2B marketers who are grappling with tighter budgets and smaller head counts. However, these challenges also present an opportunity to think outside the box – and could be why the use of out-of-home (OOH) advertising is gaining traction.
Powered by data, technology, and in-depth performance metrics, the modern OOH advertising space is a far cry from its traditional billboard roots. OOH has become a powerful performance channel that performs on par with its digital counterparts but at a fraction of the cost.
