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In B2B Tech, It’s Time to Go Back to the Human Drawing Board

May 17, 2023

Via: CMSWire
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When I look at standard B2B CX content and recommendations, I’m befuddled. Much of the content is brilliant, yet unrealistic for many companies. Even with the methodology, models, tools, analytics and reporting at our fingertips, actual customer experience is still quite painful.

If that stings a little because you, your team or your company are invested in optimizing CX, consider this: How are you treated as a B2B customer? How great is your experience? Fair? Abysmal? Lukewarm at best? How likely is it that you’re really outperforming the market status quo when it comes to CX?

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