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B2B Sales: How To Improve Your Workflow From the Very First Call 

January 27, 2023

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Business-to-business (B2B) sales come with several challenges. To say that the B2B sales process is complex and time-consuming would be an understatement.

Unlike business-to-consumer (B2C) sales, the B2B sales cycle involves multiple senior-level decision-makers. The average order value is typically higher, which makes it even more difficult to convince prospects that your solution is the right fit for them.

It also increases the length of the sales cycle. That, in turn, poses the challenge of maintaining momentum and keeping prospects engaged.

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