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Data Strategies for Personalization, Privacy & Compliance in a Cookieless Future

May 5, 2023

Via: CMSWire
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As we move toward a cookieless future, brands that generate value from personal data will need to change the way it is acquired. The tension between personalized experiences and privacy is increasing, and we need to be mindful of the risks that come with a data-driven approach to designing personalized experiences.

This article will look at the ways that brands are approaching the concept of a cookieless future while ensuring that customers continue to receive an exceptional, personalized experience while respecting their privacy and staying within data compliance.

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